Posts from October 15th, 2025

Real estate listings take a lot of heat for using certain "code words." Words like cozy, charming, and potential are no longer seen as simple descriptors; they're seen as warnings. As if every agent is slyly slipping in a translation: Cozy = cramped, Charming = slanted floors, Potential = run.

Yes, some words are tired. Some are clearly doing damage control. Some are working a little too hard to distract you from the fact that the washer is in the kitchen and the bathroom window opens into the garage.

And yet…at least these words say something. They're concise. They paint a picture—however cliché it may be. And let's be honest, they're a step up from calling it "a structure with four walls, a roof, and a mailing address."

But if we must retire the classics, let's have some fun with the...

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